“The world of
Italian coffee.” The ultimate in espresso machines. Fine oak wood roasted
coffee. Complete sales, service and support.

Ridha Benabid, Owner.

This company provides complete
wholesale and retail mail-order
espresso, coffee,
and commercial espresso machine
sales, repair and client support to retailers throughout Southern California. Ridha is the exclusive Southern California sales representative for
FAEMA,
Rancilio, IberItal & Mr. Espresso. Clients
are encouraged to call for a personal showroom meeting, see the machines
in action, and taste the espresso.
ESPRESSO PRIMO offers a complete in-house service
department which handles all repairs and machine reconditioning, overhauling
and tune-ups. In-site service is provided, and for urgent calls, you can
reach someone by pager.

Located in Oakland, CA, the company headquarters
and roastery of Mr.Espresso was begun in 1978 through the vision of Carlo
Di Ruocco, President and Founder. Careful attention to detail, combined
with a passion for providing quality in every cup have contributed to the
success of this company.
Says Carlo. “The carefully selected gourmet coffee
beans are roasted to perfection over glowing oak wood fires. This traditional
and all natural method assures the quality and richness of all the specially
selected Arabica beans. All our blends contain varieties which are roasted
separately and then blended together to bring out the specific flavor of each
bean. This unique product relies upon quality ingredients, refined techniques of
fire-roasting and blending, and the old-world skills of our roasters.”
For over a half a century the Italian company
FAEMA, a world leader in espresso and cappuccino machines, has produced
state-of-the-art machines. FAEMA products are used in the finest restaurants,
bars and hotels in over 100 countries. Continued investments in research
and development, prompt service, technical and commercial training, are
all vital elements in FAEMA’s support to its clients.
You will see FAEMA machines such as the Due and
E-91 models and machines from , Rancilio and
IberItal at many finer coffee establishments throughout Southern California.
“The best espresso, period!”